


The top posts on the Blizzard subreddit contain endless examples of unhappy fans, going back years.ĭiablo Immortal – a tale of two audiencesīlizzard’s latest release, Diablo Immortal (Immortal), is a free-to-play mobile-centric game in a previously PC-centric series. A move towards microtransaction-based monetisation and growing efforts to build a new userbase of mobile gamers, in contrast to the traditionally PC-native fanbase, have annoyed long term fans who believe the company to be turning its back on them. However, over the past few years there has been a shift in the perception of the developer, especially within its core fanbase.

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft.
